What is Upland?
Last updated
Last updated
Upland is a digital world that mirrors real-life locations, where players can buy, sell, and develop virtual properties – think of it as Monopoly meets the real world, but online and more interactive.
Players can enjoy various activities daily, from hunting for digital treasures to competing in car races and design contests. What makes Upland special is that anything you own in the game – like properties or items – truly belongs to you thanks to blockchain technology, similar to having a digital deed. You can keep these virtual assets or sell them to other players.
In Upland, various stakeholders help rebuild the world. Creators design houses, cars, wearables, and much more, while entrepreneurs create and capitalize on business opportunities, and developers build additional fun experiences that connect to the platform. All this drives a thriving digital economy where everyone can participate and earn value.
The heart of Upland is its community. Players don’t just play the game – they help shape its future by contributing ideas, creating media content, guides, and so much more. Many community members have formed lifelong friendships – even when separated by thousands of miles in the real world.
Born in 2018 and launched in 2019, Upland has evolved into a platform where imagination meets opportunity. As an Uplander, you become a pioneer in shaping the virtual frontier and building the largest digital open economy, where your creativity, strategy, and collaboration can truly make a difference.
What can you do in Upland?
Yes, acquiring, developing, and selling properties is a core mechanic (just like Monopoly). But Upland goes far deeper than that. In Upland, every city offers space for the community to engage in various activities, such as:
Prize-winning contests and challenges
Acquiring collectibles only found in Upland
Building neighborhoods from the ground up
Developing a (virtual) brick-and-mortar business
And more!
There is no end game or “winning” in the traditional sense of a game. In Upland, you explore, earn new assets, build value in your wallet, meet new people, and experience new things – just like the real world.
Upland is a platform where ANY third-party developer can connect their content and IP to Upland. This makes Upland a metaverse with limitless possibilities.
What does it feel like to be in Upland?
This metaverse simulates several aspects of the real world. For example, traveling between cities takes time (though not nearly as long as an actual flight or train ride). Also, there's a virtual economy and supply chain. For example, players run factories that require manufacturing resources (i.e., Sparklet). Then fabricated items need to be transported to showrooms to be sold.
Upland can be experienced solo if you wish, but there is a very active community that helps each other and makes its own fun! We encourage all players to use the chat feature inside Upland as well as the Upland Discord and Reddit to get into the mix with other players.
Importance of "true ownership"
The final thing we’ll mention is “true ownership.” Anyone who reaches Uplander status (which is the first level-up) will keep their non-fungible tokens (NFTs) and fungible tokens (e.g., UPX and Sparklet) forever.
With such a huge vision and active development, it’s best to define Upland with an ellipsis at the end because the metaverse keeps getting bigger. It’s best to jump in, experience the metaverse, and create your own definition of Upland …